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Endorsements help in reaching out to fans: Karisma
IANS  [ Tue, Dec 4, 2012 ]
           
Endorsements help in reaching out to fans: Karisma

  • New Delhi, Dec 5 (IANS) Actress Karisma Kapoor, who promotes healthy products, says endorsement of brands helps celebrities connect with their fans in a better way.

    The 38-year-old says she likes promoting a good lifestyle through her endorsements and it gives her a lot of pleasure.

    "I feel endorsing brands really help with staying in touch with your fans and you feel you are reaching out people in a good way. When we tell people to eat wheat flakes, we are reaching out to consumer to tell them that try healthy options. I think in a way, it gives me pleasure," Karisma told IANS Tuesday.

    The actress, who is the face of brands like Kellogg's Chocos, Babyoye.com, McCain Foods and California Almonds, feels lucky about getting a chance to promote a variety of products.

    "I am lucky enough that I endorse all kinds of brands. I also endorse Garnier, which is quite a glamorous brand. In the US, Sarah Jessica Parker endorses it. I endorse all sorts of brands, and I feel that is the uniqueness of things in one way," she added.

    Karisma was here to launch animated show "Suraj: The Rising Star", the Indian version of Japanese show "Star Of Giants". The show was launched to mark the 60th anniversary of India-Japan diplomatic relations.



           



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