Celebrities have always had their hands full, be it with films, promotions, events, or even the small screen. Stepping into Bollywood comes with several perks and often these go beyond just the big screen presence. Lately we have seen stars making their presence felt even on the small screen - to promote their films, judge reality shows or simply as guests. But a trend which rules over all of this is brand endorsements. Since one can recollect, celebrities have been active on television through associations with brands, advocating and promoting everything from cars and bikes to food, jewelry, even oil and inner wear. And dominating the brand wagon are the pretty ladies of Bollywood.
While earlier it was a fad meant only for the A-listers of Bollywood, today brands are increasingly roping in younger faces, some even as fresh as one film old in the industry. Brands want to tap the growing popularity of these youngsters and more so their vibrant personality which the youth identify with. So though Kareena Kapoor, Priyanka Chopra, Katrina Kaif and others continue to dominate the sector, several brands are now turning towards the younger actresses of Bollywood.