Tollywood off late is taking the help of technology to promote their films. The makers of Chandamamalo Amrutham have designed a game to promote the movie. The game 'Amrutham-The Game' is based on the famous Temple run game. The characters of the game are named after the characters in the movie and they run collecting 'idlis' to maximize their profits. The game will be released very soon.
"How long can we rely on traditional promotional strategy to market our films? Besides reading about a particular film in papers, audiences have to create a bond with the film even before its release. I think that's only possible through a game, which will help create good pre-release buzz as well," director and producer of the film, Gunnam Gangaraju says.