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Chopra ensures unique 'Dhoom 3' marketing
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Chopra ensures unique 'Dhoom 3' marketing
IANS  [ Wed, Oct 23, 2013 ]
           
  • Mumbai, Oct 23 (IANS) Yash Raj Films' "Dhoom 3" is ready to come out Dec 20 and producer Aditya Chopra, looking for a unique marketing strategy, won't settle for anything less than a "never before idea" to promote the movie.

    "Aditya Chopra has told his entire team that until there is a 'never before idea', they should not even discuss anything regular," said a source close to the production house.

    "All marketing initiatives from theatrical launch to music launch to every other activity will be done in a never seen before avatar," the source added.

    Directed by Vijay Krishna Acharya, the third film in the "Dhoom" franchise film will see Aamir Khan in a negative role and he will be joined by the likes of Abhishek Bachchan, Aditya Chopra and Katrina Kaif in the cast.



           

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