Gomez launches fun game for fans with fashion brand
IANS [ Wed, Feb 5, 2014 ]
Los Angeles, Feb 5 (IANS) Singer Selena Gomez, who has teamed up with Adidas' NEO label for a spring-summer 2014 fashion collection, is all set to make her fans go on a hunt.
The pop star has hidden a series of self-shot short films titled "#NEOSneakPeek" online and it's up to the fans to search around a bit to find them all.
Each video features an exclusive sneak peek of pieces from her upcoming collection for the brand, reports eonline.com.
Adidas' NEO label and Gomez will post clues to find the videos on their social media channels while a new video will be posted every day starting Wednesday until the collection's official launch on Feb. 12.