Director Blessy's upcoming film, Kalimannu has been in the news for the controversial delivery scene of the heroine, SwethaMenon. The film starring Swetha and BijuMenon will be released on August 23. Now the film has created a record by becoming the first Malayalam film to be promoted through a mobile app. The film's mobile applications will be available on Android, Blackberry and Apple and can be downloaded free of cost on mobiles and tablets. Full versions of the two songs of the film, Lalee and Shalabhamayee are available for download in the app.
The app contains a brief introduction of the movie, its songs, cast and crew details and photos, audio release, link to Facebook page and ringtone code for mobiles.