Mollywood is gearing up for yet another romance.But this time, with a social message. Young ad filmmaker, Harilal Gandhi will make his directorial debut with Swaasam. A 100% love story, the movie revolves around a young chain smoker, who discovers he has cancer on the eve of Valentine's Day.

The movie tries to convey a message against smoking. "Generally, every youngster feels that he is not man enough if he does not smoke! Apparently, you feel superior and strong, and it's considered cool. I want to tell them, that's not so," says the director.

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