The Bhatt's over a period of time have created their own niche mass among the cinegoers and have preferred gritty and realistic films merged with equal amount of romance and erotica over the frothy, family dramas. While some have worked wonders at the box-office like the recent success of Murder 2 some have turned out to be damp squibs like Crook that released way back in 2010.
One of the common quotients of Vishesh Films has been Emraan Hashmi and the songs. The two elements have been vital in pulling people to the theaters. However, in the case of their latest offering Blood Money, neither has the songs managed to create a buzz among the masses nor does the film have Emraan starring in it. And this time around the Bhatt's rely completely on the storyline and Kunal Khemu, the lead actor. So does it work?
Kunal Kadam (Kunal Khemu) moves to South Africa along with his wife Arzoo (Amrita Puri) with a job offer from Trinity Diamonds, a large diamond selling firm. Within a short span, Kunal starts tasting success and his hunger for the riches increases manifold till he finds himself trapped in the underworld nexus involving illegal diamond racket.
Within no time of the film starting you know that debutant filmmaker Vishal Mahadkar is a clear disciple of the Bhatt clan as right from the first scene to the last what you get to see is a rehash of Bhatt masala potboilers. The same old rags to riches story infused with the underbelly angle, a love story gone sour and some other woman erotica is shown in Blood Money too.
Being an offshoot of Hollywood hit Blood Diamond; Blood Money rarely has the mention of the illegal trading of Diamonds except a very superficial gist of it. The rest of the story revolves around a shallow complication and terror haunting Kunal Khemu's character. Worse still, is the undefined one scene link up of the illegal diamond trade to terrorism in India.
If the story appears to be a rehash, wait for the songs to crop in with a timely gap of 10 minutes. Known for their melodic numbers that have grown on music lovers, the tracks of Blood Money disappoint completely and sound a mishmash of Emraan Hashmi's songs.
Yet another uninspiring element in the film is its dialogues. Right from the obvious, 'har deal mein two parties hoti hain, ek buyer aur ek seller' to the melodramatic 'main vidhwa bankar nahi jaane wali yahan se', the dialogues literally show the laxity with which the film gets handled.
Kunal Khemu helps little to salvage the film. He tries really hard to lift the dying plot but his efforts fade in front of the insipid writing. Amrita Puri is used in the film in installments and exactly is the case with her track too.
Over all, Blood Money bleeds boredom. Watch some of Mahesh Bhatt's earlier hits instead.