In the past couple of years, Bollywood has managed to produce a wide range of films that brought in a whole spectrum of audiences.

Though in terms of quality, Hindi cinema has a long way to go as is evident from the fact that no awards are coming their way from prestigious international film festivals, it has managed to establish a brand identity world over.

Though feel-good, formula-ridden Bollywood films continue to be made and lapped up by millions in India and especially by Indian diaspora across the globe, there is an increased demand and supply of diverse films.

Take "Baabul" for instance. The film has all the trappings of an archetypical big budget "we are one big happy joint family" film, but it instead tackles the issue of widows being shunned by Indian society.

That the filmmaker and the stars chose to hold a press conference on "Baabul" in London clearly goes to show that the popular notion that the Indian diaspora will reject any film that is critical of their native country may not hold true anymore.

Karan Johar's "Kabhi Alvida Naa Kehna" was not all candyfloss and yet it was embraced in the overseas circuit.

Manmohan Shetty, managing director of Adlabs Films, said in an interview that in order to break into the international market in real terms, India would have to begin stressing the sheer range of the cinematic products that it can export.

"There can't be only one kind of Indian cinema that will work abroad," Shetty was quoted as saying.

Bollywood has made the world sit-up and take note with the sheer volume of money generated this year.

It is now time for the industry to make available to the world its entire array of films and follow up with meaningful and stable marketing strategies.