Maybe Shah Rukh has hit a rough patch. After Farah Khan's directorial debut "Main Hoon Na" (2004), he has given a string of flops - "Veer-Zaara", "Swades", "Paheli and "Kabhi Alvida Naa Kehna". He was banking heavily on "Don" to give a boost to his sliding career graph.

Right now Shah Rukh is aggressively promoting the film. After lambasting critics for panning his film, he launched the "Don" collection of clothing for Louis Philippe - it displays clothes worn by Shah Rukh in the film. It was followed by the launch of a mobile game of "Don".

"Gaming is a very good way of marketing. It is a skill, which everyone should use. My next film is 'Chak De India' which is again a sports-based film. That lends itself to games and all. I would be game if Yashji or Adi (Yash or Aditya Chopra) bring in a game on that theme," Shah Rukh told mediapersons at the game launch.

Though the film has been given a flop status in India, it is doing well in the overseas market. In the US it raked in $1.2 million and in the Gulf grossed above 3.45 million dirhams.

In spite of its bad reviews, Shah Rukh is ready to make a sequel to "Don".

"I would love to make a sequel. If Farhan does not make it, I will definitely do so," he is quoted as having said.

Shot stylishly in Malaysia, this action thriller will appeal mainly to hardcore Shah Rukh fans.