Though the proposal did not generate much public demand, it is not long before we do get to see a blockbuster movie premier on our mobiles. Finally, Bollywood is taking mobile industry seriously.

According to latest estimates, only 40 percent of the revenue of a typical Bollywood film today comes from the box-office; the rest comes from music, DVD, satellite and Internet rights and direct-to-home (DTH) TV services and mobile ring-tones. And mobiles are turning out to be great for marketing.