New Delhi, Oct 29 (IANS) In a classic case of better late than never, the Hindi film industry is slowly but surely succumbing to the charms of mobile phones with scores of filmmakers churning out custom-made content.

The newly launched mobile game based on Shah Rukh Khan-starrer "Don - The Chase Begins" is the latest in a string of Bollywood films that are fuelling the mobile gaming industry.

While many Hollywood blockbusters like "Star Wars", "King Kong", "The Incredibles" have all been made into computer games, Indian filmmakers have been slow to adopt the new technology.

Only recently, the Mumbai studio-based industry has begun designing mobile games. From "Rang De Basanti", to "Sarkar", even "Home Delivery", are among the 60-odd movies that have been converted into mobile games.

But it is not all about games. Bollywood is finding special synergy with the mobile industry. Some trade observers say the film world has the potential to gain much more by developing synergy with mobile technology simply because mobile penetration in India is far higher than the penetration of the Internet.

Already, the mobile music industry in the country is growing at an unbelievable pace. News reports citing a survey by the Cellular Operators Association of India (COAI), say the mobile music download is growing at a scorching pace and is, in fact, stagnating the growth of legal conventional music.

Some estimate the size of the mobile music market may be a lot bigger that conventional music already. According to the COAI, the mobile music industry in India is worth nearly Rs.5 billion and is on the verge of overtaking the legal, conventional music industry.