Here, then is the blog's raison d'etre for Varma.

"It's to express my thoughts on my films. For instance, everyone thought 'Nishabd' was based on 'Lolita' when it was not. If I had my blog at that time, I could've explained why it wasn't 'Lolita'. At the moment I'm taken up with 'Sarkar Raj'. So I've started by sharing my thoughts on 'Sarkar Raj'. Next, I'll start discussing my other new film 'Contract'."

Does the presence of the print medium now become redundant for Varma?

"Not at all. I'll be carrying on a conversation with myself on the blog. The process of thought expression becomes very different when questions are thrown at you. I don't see my blog as a substitute for interviews. And I think my calculated quotable quotes would go to waste if I were to put them on my blog."

How often will Varma visit his blog?

"Certainly not every day. I'll have someone to monitor the inputs and if I think a query needs to be answered, I'll do so."