Though Kareena Kapoor, Viveik Oberoi, Urmila Matondkar and Diya Mirza are here to attend the IIFA, they preferred to give the "Sarkar Raj" premiere a miss.

Thai princess Sirindhorn, who was to attend the premiere, arrived late amid tight security after all the stars had settled down, and made a quiet exit.

The high numbers of foreign media covering the IIFA is an indication of the success of the event. Foreign media persons even sat and watched "Sarkar Raj".

The IIFA, which aims to promote brand Bollywood beyond Indian shores, is in its ninth edition. It has travelled across three continents and eight countries since its inception in 2000. Last year it was held in Yorkshire.

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