Nitin's Ishq has had a successful run for 100 days in 11 centres of Andhra Pradesh. Vikram Kumar's direction was the mainstay of the film, besides PC Sreeram's beautiful cinematography. For Nitin, it is a clear success after a long gap of 8 years. Touted to be the biggest hit in his career, the film has surpassed the collections mopped up by Jayam.
The film sees Nithya Menon and Ajay in two interesting characters. After Ishq, Nitin has signed on a film under the direction of Gautham Menon. He is in talks for some other big projects too.
He will soon share screen space with Shruti Hassan. The movie marks a pleasant success for the debutante producer. It may be recalled that Ishq had a praise-worthy run in the US market. Nitin has likened the film to Khushi in its feel and flavour.