Dhanush always does things differently. The audio launch of Ethir Neechal, his production venture, is an apt example for that. Today for the audio launch of the film Dhanush has released advertisements with the following words. "Audio releasing on the internet, CD's, Youtube, Piracy sites, from today !!"
Needless to say, the advertisement has caught the attention of every one.
As there are about 20 audio launches scheduled in December, what better way is there to attract the attention of audience?
Ethir Neechal stars Sivakarthikeyan, Priya Anand and has music by Anirudh. Anirudh is joining hands with Dhanush for the second time after his debut in the film 3. Anirudh has said that Ethir Neechal music album promises more entertaining tracks compared to 3.