The audio launch of Shriya Saran starrer Pavithra was held in Hawamahal on Saturday. Several celebrities participated in the event. The movie is said to be a women- oriented film and Shriya is essaying the role of a sex worker. The film's audio launch was held in several places, namely Vizag, Vijayawada, Tirupathi, Eluru and Rajamundry.
The film's music is by MM Sreelekha and on the occasion of the audio launch; she sang the title track of the film, Pavithra Pavithra... Actress Shriya praised director Janardhan Maharshi and thanked him for giving her an opportunity to play the strong role in the film.