'Chhota Bheem... Bali' makers confident about box office returns
IANS [ Tue, Apr 30, 2013 ]
- Mumbai, April 30 (IANS) Animated film "Chhota Bheem and the throne of Bali" is hitting screens alongside the much-awaited "Bombay Talkies" and "Shootout At Wadala" Friday, and its makers are totally confident about their product.
Samir Jain, the movie's co-producer, says it will give one of the best box-office returns.
"With an existing viewership of 40 million children, the initial draw of 'Chhota Bheem' would be comparable to the highest paid Bollywood stars. Moreover, children as an audience are more loyal," Jain said in a statement.
"We are quite certain that 'Chhota Bheem and the throne of Bali' will emerge as the top release of the week and over time give one of the best box-office returns," he added.
Rajiv Chilaka, creator of the iconic character and director of the film, is sure it will be a "blockbuster".
"This movie is based on the Bali islands and is an out-and-out adventure ride for kids with thrill, action, suspense and loads of fun. We did extensive research in Bali and ended up doing most recordings in Bali with its natural surroundings and have captured the sights and sounds," said Chilaka.
The film will release in three languages - Hindi, Tamil and Telugu - in over 500 theatres.
The previous film, "Chhota Bheem and the Curse of Damyaan" was released in May 2012 and drew a collection of Rs.4.92 crore.
"Being our first release, the film was exhibited as a morning show in most theatres. But this time round, the distribution, marketing and promotions are on a scale comparable to any large commercial film release," added Jain.