Raja Rani gets viral on social media
SV [ Tue, Aug 27, 2013 ]
The trend in Kollywood now is to first take the film promotions on to the virtual world first, make a big splash and create an aura of enthusiasm over the flick and then start publicising in regular media. This has been proving a hit recently. This is true with all the new films, they pick up one song or a trailer or a teaser or the first look and push it aggressively on social media. Latest to succeed in this formula is the movie Raja Rani. The trailer of Raja Rani has created a rage on YouTube. It has received nine lakh hits within three days thus creating an expectation about the movie.
Raja Rani has Arya and Nayanthara playing the lead roles. The story is about this couple who come from very different backgrounds and have different way of thoughts but are married. It is said that the chemistry between Arya and Nayan is something that would attract people to theatres!