Dolby partners with Real Image, expands footprint
IANS [ Tue, Sep 17, 2013 ]
- Chennai, Sep 17 (IANS) Dolby Laboratories and Real Image Media Technologies, one of the India's leading digital cinema integrator and technology providers, Tuesday agreed to purchase a minimum of 50 Dolby Atmos cinema processors to install them within the South Asia region.
"Dolby has always been synonymous with great cinema sound, and Dolby Atmos is the most significant innovation in cinematic sound to date. It creates a virtual world of sound, creating a superior environment for viewing films on the big screen," said Arvind Ranganathan, CEO, Real Image Media Technologies, in a statement.
Real Image will also be purchasing more than 200 additional Dolby Atmos Cinema Processor CP850 units to be installed across leading cinema screens in the country in the next two years.
"We are very excited to work with Real Image to install more than 50 Dolby Atmos equipped screens for cinema lovers in South Asia," said Michael Bergeron, Senior Vice President, Worldwide Sales and Field Operations, Dolby Laboratories.
"Once these screens are installed, nearly 100 Dolby Atmos screens will have been installed in India alone in the next few months," he added.
Currently, there are eight Dolby Atmos facilitated screens in the country.
In the next few months, six Tamil films will be released in Dolby Atmos.
The list includes "Idharkuthane Aasaipattai Balakumara", "Kayal", "Maan karate", "Idhu Kadhirvelanin Kadhal", "Madhayaanai Kootam" and "Vanakkam Chennai".