Businessman has just set a new record. If it took the BO by storm from day one till up to a week or even more, the film's satellite rights sold for a staggering price of Rs. 7.5 cr. This is by far the highest amount accrued to a film's satellite rights in Tollywood.
Since the movie is the biggest hit it seems to have fetched RR Movie Makers this gargantuan amount. Trade analysts might still be surprised, as this is abnormal and unheard-of in the commercial history of Telugu films.
At a time when satellite rights are forming one of the most important sources of profits for the producers of big-time movies, Businessman's record-setting sell-out price is the icing on the cake.