Paisa's promotional plan
NR [ Tue, Mar 26, 2013 ]
Nani's upcoming film Paisa is in the last leg of shooting. The film is based on the importance of money and how monetary considerations have changed people's lives.
The film's marketing team has come up with a unique promotional plan for the film. They have announced a contest to search for ancient coins. People who have been collecting coins over the years can participate and the lucky winners who have the oldest coins in their collection will grace the audio launch as guests. The team has also announced a short film contest based on the theme of money.
Krishna Vamsi directs Paisa and Ramesh Puppala produces it under Yellow Flowers banner. Catherine Tresa and Sidhika Sharma are the lead actresses. Sai Karthik has scored the music and the audio is expected to be launched on April 11.