Hrithik Roshan is the brand ambassador of Joy Alukkas

Bollywood actor Hrithik Roshan is the brand ambassador of Joy Alukkas group of jewellers. This is the first time that Hrithik Roshan is becoming the brand ambassador of a jewellery brand.

The jewellery group was started 25 years ago and has their presence in 10 countries. The group is planning to open 20 showrooms by end of this financial year.

Hrithik Roshan has been roped in as the brand ambassador considering his global appeal and popularity.