Luv Ka The End Hindi Movie
Gone are the days of endless melodramatic stories, dance in the lush green scenic places of Switzerland, chiffon saris, promises of everlasting love. Make way for new age high school romance, where girls will break your bones if you break their hearts. With the changing times, Yash Raj Films too has altered its course by venturing into youth based films under a new banner Y Films and their first offering itself has the potential to become a huge hit.
The promo tag, don't get mad, get even itself gives you the hint to beware of the new age girls! Luv Ka The End is the story of Rhea (Shraddha Kapoor), a quintessential girl next door is in love with Luv Nanda (Taaha Shah), the richest, most popular boy in college. On the eve of her 18th birthday, they plan to take their relationship to the 'next level'. When accidentally she finds out Luv is not as nice as she thought he was. Rhea decides to not get mad, but to get even and bring Luv Nanda down! All in the span of one night with the help of her friends.
After directing youth-based shows like Roadies, Splitsvilla and Bakra, Bumpy forays into filmmaking and in his debut film itself packs a punch. The film purely rides on his shoulders. The way he treats a simple story as a master revenge saga is truly gripping.
The first half is so fast paced and you completely get drawn into Rhea's world. However, there's a slight slump in the second. The only negative to the film is that it remains a boy bashing film throughout. A little action from Luv's side could've made the film more entertaining. Another thing which hits the eye is excessive in film branding. So you have Lakme, MNG, Nine West, Mentos all products smartly incorporated in the film.
However, the smart screenplay coupled with great acting by each and every actor covers up for the flaws. Shraddha Kapoor as Rhea is good in parts while Taaha acts brilliant. His transformation from a sophisticated metro sexual boy to a rowdy bar dancer in the Mutton Song is outstanding! Special mentions of side kick Pushtiie Shakti. The girl who was the lead in Yash Raj Films television show Mahi Way is hilarious! Shenaz Treasuryvala barely has any role. Ali Zafar looks like a complete rock star in the last song of the film.
Music by Ram Sampat is already becoming a hit. Even the lyrics by Amitabh Bhattacharya are very different from the regular run of the mill songs.
Over all, Luv Ka The End is a refreshing beginning to new age entertainment! Should work very well among the youth of the nation. A must watch.
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