Emma Watson no more the face of Burberry

London, Aug 7 (IANS) 'Harry Potter' actress Emma Watson has been replaced as the face of Burberry by model Rosie Huntington-Whiteley.

The actress has appeared in campaigns for the British fashion house since last year, but now model Rosie Huntington-Whiteley will front ads for the label's autumn and winter collections.

The decision to drop Emma, 20, has come as a surprise to many as Burberry's sales were boosted throughout Emma's stint.

'Emma was a huge success. Everyone expected her to be used again,' femalefirst.co.uk quoted a source as saying.

The brand's creative director Christopher Bailey has previously spoken of his admiration for Emma, saying she was the 'perfect' person to advertise the fashion house's latest campaigns.

'I love people like Emma Watson, who are always so excited by life. Our friendship is an organic thing. We had done a few things together and she regularly wore our clothes to events, so for me she was already a part of the Burberry family,' said Bailey.

Click the Movie button below for more info:
Harry Potter and the Deathly Hallows - Part 1