Talking at the audio launch event, Sivakarthikeyan said that he has decided not to act in any commercials from now on but he did not give a proper reason for the same.
He said, “I want to follow what I speak on screen. I’ve endorsed products in the past. But not anymore! I don’t want to impact people in a negative manner. Children blindly believe and follow cine artists’ endorsements which sometimes have adverse repercussions. Mohan Raja sir has kept a similar sequence in the film and when it was shot, I was moved by it and my eyes were filled with tears. I noticed the entire team, who were there during the shooting, in a similar state of mind. I realized that ‘reality bites’ and hence came to this conclusion.”
More Info: Velaikaran