'Auraa Cinemas' sign Irumugan, Saithan and Devi(L)

Auraa Cinemas began with toddlers steps into the film industry with their selective choice of films for distribution and they marked their presence in the large and deep distribution sector with their meticulous planning and widespread network.

Chief Mahesh Govindrajan says, “Initially we concentrated on films that were smaller in terms of the star cast but rich in terms of content. We had our share of good and bad fortunes. But nevertheless acquired valuable knowledge which could be the fertilizer to our growth

We have now signed Vikram's 'Iru Mugan', Vijay Antony's 'Saithan', Prabhu Deva's 'Devi(L)' and 'Pandigai' starring Krishna. We are thankful to the producers who have invested their trust on our capabilities. When the going is tough for the films on the commercial factors it is the passion for films that turns me on the positive note”.