Holmes to endorse organic haircare brand

Los Angeles, Jan 20 (IANS) Actress Katie Holmes is a big fan of an organic haircare brand and has now signed up as its face.

The "Batman Begins" star became a huge fan of Alterna after the company's products "transformed" her long locks, and is now associated with it, reports dailystar.co.uk.

"I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it," Holmes told WWD.com.

"When it comes to hair, great style should be sustainable. Using the right products means you don't have to work as hard to look and feel your best," she added.

Holmes will feature in new advertisements for the brand starting February.

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