Innovative promotion plans for Ai

Jul 14, 2014 SV

Ai, directed by Shankar will have some innovations in its promotions too. The film starring Vikram and Amy Jackson has been in the making for sometime. A major highlight of the film is the two different appearance of actor Vikram. While Vikram will be seen as a slim one with about 50 kg weight in the first part, in the second part of the film, the actor will be seen with a beefed-up look, weighing more than 100 kgs. To create a buzz around the film, the makers are now planning to release the videos of Vikram’s weight loss and gain and the regimen he had followed for the same. The makers are planning to release the video about a month in advance to create hype around the movie. Click the Movie button below for more info:


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