Innovative promotional plans for Vaayai Moodi Pesavum

Director Balaji Mohan’s upcoming movie is Vaayai Moodi Pesavum. The film has Dulquer Salmaan and Nazriya in the lead and is a bilingual in Tamil and Malayalam. Produced by Varun Manian of Radiance Media, the makers are not leaving any stones unturned for promoting it at various platforms.

The latest in the promotion tactic is game kiosks based on the film. Titled ‘Vaayai Moodi PLAYsavum,’ the gaming kiosks will be put up in theatres like Satyam, Escape and Luxe in Chennai. People can win free ticket for the film by playing the game. The virtual game will allow people to play with the virtual characters of Madhoo, Dulquer and director Balaji. The film’s story is about an imaginary disease called ‘Dumb Flu’ and hence the game will be of dumb charades.

Vaayai Moodi Pesavum will release on April 25.

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Vai Moodi Pesavum

Dulquer Salman Pictures