One school of thought is purely merit based, where big and small films compete on the same platform and the same judgment parameters apply to all. Public voting system may not work well here as whenever you try to go mass, the stars’ emotional connect and popular appeal may take over.
The only possible solution is having a qualified jury based judging process like our National Awards and the Star Screen Awards; though there are always questions on the jury’s decisions. Internationally also the most prestigious awards are jury based, like the Oscars, which have a much more complicated judging process and a much larger jury.
These merit based awards help smaller, well-made films gain recognition and some more business. In fact, success at Oscars have helped some small films reach blockbuster status; case in point, Slumdog Millionaire. The flipside to this process is that many popular films are overlooked and the fans are left disappointed.
At last year’s Oscars, James Cameron’s magnum opus, Avatar was beaten by a much smaller film, The Hurt Locker for the Best Picture trophy. The masses who had loved Avatar had not even heard of The Hurt Locker and many had complained of it being boring. This year the same thing happened at the Star Screen Awards where the year’s biggest hit, Dabangg did not find a nomination in the Best Film shortlist and a lesser seen but much superior film, Udaan won the big prize.