Audiences yet to trust my banner: Ekta Kapoor

Jul 27, 2012 IANS

Mumbai, July 26 (IANS) After making a mark with hit shows on the small screen, producer Ekta Kapoor made successful films like "Once Upon a Time in Mumbaai", "Shootout at Lokhandwala" and the blockbuster "The Dirty Picture", but believes her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.

"I don't think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," Ekta said here.

"No one comes to watch Balaji films. The tickets priced at Rs.100 and Rs.200 are too much. People take it out from their budget, and youngsters from their pockets. They don't come for a brand name.

"In films, we are only two-and-a-half years old honestly, before that we were doing one-offs as a company," added the 37-year-old.

Balaji Motion Pictures' last film "The Dirty Picture" was a super hit and the next from the banner is adult comedy "Kyaa Super Kool Hain Hum", releasing Friday.

Asked is she is scared of higher expectations after a film like "The Dirty Picture", Ekta said: "That was a different film, this is different. I request the audience not to compare the two films."

She stresses that they have tried to make the film as entertaining as possible.

"My director and actors have tried not to waste the audience's three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels," said Ekta.

"Kyaa Super Kool Hain Hum" stars Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma.

Ekta Kapoor Pictures


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