'Chak De! India' enters management school curriculum

Sep 4, 2007 IANS

Chandigarh, Sep 4 (IANS) "Chak De! India" scores yet another hit, not in the box-office this time but in the classroom. The Shah Rukh Khan starrer about a gritty women's hockey team that overcomes odds and goes on to win the world championships will now be part of a business school curriculum.

Aiming to teach aspiring management students some business skills through the film, the Aryans Business School (ABS), about 20 km from here on the Chandigarh-Rajpura road in Punjab, has decided to make "Chak De! India" a part of its Master of Business Administration (MBA) curriculum.

"The film will be taken up as a case study through which management students would study various aspects of management which can help them to be good and effective leaders in the future," ABS chairperson Anshu Kataria said Tuesday.

"The film based on a real-life story makes a deeper impact on the students of management. They can visualise the concept of the story and apply it in job areas later on. It will refine the quality of being a manager. It provides guidance for not only being an effective manager but also how to be best and a role model for others in whichever area they enter," Kataria added.

Some business schools had last year taken up director Madhur Bhandarkar's film "Corporate" as a case study.

The ABS believes "Chak De" helps understand concepts like human resource management, strategy, motivation, determination, skills, leadership, ambition and making the most out of the worst kind of situations.

The film has Bollywood superstar Shah Rukh as the coach of the Indian women's hockey team that goes on to win the world cup. Released last month, it is doing well in theatres across the country and abroad.

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