Dish TV extends tie-up with Shah Rukh

Feb 13, 2009 IANS

New Delhi, Feb 13 (IANS) Bollywood superstar Shah Rukh Khan will ask you to "wish more" with Dish TV as the company has decided to retain the actor as its brand ambassador for another 18 months.

The company had first tied up with Shah Rukh in 2007.

"Shah Rukh is the undisputed king of Bollywood - the best in his field. He is someone who personifies style, entertainment and popularity and these values resonate perfectly with our brand attributes as well," said Salil Kapoor, COO, Dish TV.

While Dish TV, direct-to-home (DTH) service provider, has renewed its contract with the actor, media reports indicate that soft drink giant Pepsico has decided to drop him as their brand ambassador and find a new face.

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