Kavya to use Kerala Soaps; Prithvi to don Kalyan Silks

Cochin, Feb.28 (NR): While Kavya Madhavan would endorse soaps, Prithviraj has chosen to endorse silks.

Kavya Madhavan would take over as the brand anbassador of Kerala Soaps, as per the latest reports that have streamed in.

In a field where competition reigns supreme, Kerala Soaps hope to carve a niche for themselves, and Kavya's taking over as their brand ambassador is indeed going to make a whole lot of a difference.

Meanwhile young superstar Prithviraj has taken over as the brand ambassador of Kalyan Silks, and full length ads that feature the dashing actor have been published in almost all the leading dailies.

The textile giant has also gone for a logo change, and they hope that Prithvi would usher in a new era in their development.