Kerala to have an elegant Brand Ambassador in Big B!

Cochin, Mar.6 (NR): Amitabh Bachchan, easily one of the most popular of all the superstars in the country has been invited to become the brand ambassador of Kerala Tourism.

The Big B had expressed a desire to become the brand ambassador of the state on his recent visit to Kerala. Following this the Tourism Minister Sri. Kodiyeri Balakrishnan has sent him a letter inviting him to be the icon of Kerala Tourism. The letter would be given to Amitabh by hand, by cinematographer Santosh Sivan.

It is hoped that the Big B taking over as the brand ambassador of the Kerala Tourism would benefit the industry in several ways. Easily one of the most admired actors in the country, Amitabh has an enviable fan base in all parts of the world.

Amitabh Bachchan had earlier taken over as the Brand Ambassador of the state of Gujarat. The veteran actor is also one of the most sought after actors in the country in the field of advertising.