Siddharth puts his marketing skills to the test

Actor Siddharth, who is the co-producer of 'Kaadhalil Sodappuvadu Eppadi', directed by Balaji Mohan, has put his marketing skills to the test by his sales pitch for the film.

A management graduate from SP Jain, Mumbai, he seems to have succeeded in large measure in attracting attention to KSE which, according to the 34-year-old actor, is an out- of- the- box' movie. The result will be there for all to see after the film releases on Feb.17.

Siddharth pairs up with Amala Paul in KSE (How to goof up your love life) and also croons a couple of numbers.

The film has been shot on live locations in Chennai, Hyderabad and Bangalore. Helmed by 24-year-old Balaji Mohan (24), it is a young team, which also included experienced actors Suresh and Ravi Raghavendar. While Siddharth's buddy Thaman (who appeared as a drummer in 'Boys'), is the composer, Nirav Shah is the cinematographer.

Balaji Mohan made a short film by the same name (KSE) for a Tamil TV channel's programme and it went viral on the Internet. Siddharth saw its potential for a feature. He and Nirav Shah had a chance meeting with Sasikanth of Y NOT Studios culminating in a joint collaboration.

Explaining why he has become an ardent campaigner, he says his being a co-producer is not the only reason for this. It is also because this is his first campus film in his 10-year career and he loves the film .His feverish sales pitch is to woo the youth who are the target audience. His refrain: 'It is not the usual boy-meets-girl routine, it's real, a fresh experience for the viewers. Given the number of times I have mucked up love in my real life, who but I can play it convincingly.'

If the short film is any indication, KSE will be an out-and-out a laugh riot. It could well turn out to be the surprise hit of this season of lovers. Click the Movie button below for more info:
Kadhalil Sodhapuvadu Yeppadi

Siddharth Suryanarayan Pictures