Get, set and experiment: Tollywood

Senior artists in Tollywood are getting used to a buzzword, a word that they may be chanting even while sleeping. The word is experiment. Unlike yesterday, heroes in Tollywood have become pickier about their roles/characters in their films. Instead of playing heroes in routine commercial films they are trying to experiment with new characters and roles to show some novelty to the audiences.

Balakrishna, bid adieu to heavy violent films and gory blood baths on the screen with Rayalaseema-

backdrop subjects had kept his image aside and has taken up 'Sri Rama Rajyam'. Likewise, Nagarjuna is trying to showcase his acting talents in 'Shirdi Sai'. Noticing these artistes, Venkatesh had also given a green signal to a film which is based on the life and history of 'Vivekananda' after sporting a different get up as Raja in 'Nagavalli'. Rajendra Prasad, who few years mesmerized everybody as an elderly man in 'Aa Naluguru' is now coming up as 'Satyam Master'.

Is this a beginning of a new era? And how long will this era, before actors realize its incapability and return to regular mass-entertainer type of cinema.