T-town stands together

It seems that the Telugu film industry has adopted a new strategy to ward off the threat from dubbed films, while simultaneously sharing the spoils among themselves. This way everyone gets a share. Film-makers, it appears, have reached an understanding and will space their releases accordingly. Earlier, it was a mad rush of film releases during the festival season with all the top banners and stars vying with each other to get a major share of the box office collections.

The trend has changed however. Tollywood is spacing and planning releases in an effort to please everyone in the industry. Dookudu was released independently with no competition from any other top film during that week, or the following week either. After a gap of two weeks, the Jr NTR starrer Ossaravelli got its turn at the silver screen. There will be no interruption for another two weeks, in anticipation of the next big production.

In between the big releases films such as Madatha Kaja and the likes keep coming and going with no real consequences at the box office. Nandamuri Balakrishna with Sri Rama Rajyam and another film, Ganga — The Bodyguard along with a couple of other films are almost ready but will be released after analyzing the situation and getting the consent of the bigwigs so that the collections will not be affected. This way no producer will lose out, nor will the stars get caught up in the heavy rush of films bringing comparison into play.