Rs.100 cr is too less; Chase bigger dreams: Shah Rukh

Bollywood industry needs bigger dreams where each film can do roaring business globally, not limiting itself to targets like Rs.100 crore, says B-town badshah Shah Rukh Khan.

"Rs.100 crore is too less. To think of it is a limitation by itself. People who don't understand films and creativity in films, they put our work in these boxes (of Rs.100 crore clubs).", king Khan said at a press conference in Mumbai.

"I would want every film to do roaring business. If we have to establish a footprint globally, Rs.100 crore is too less. I would want each of our films to make as much money as 'Avatar'. At least 50 percent of it", he added.

The actor, whose "Ra.One" and "Chennai Express" were money spinners, says that by putting the Rs.100 crore cap, we are limiting our own possibilities.

"It is a good base to start off business-wise, but I don't think of business. I am a creative person. I think and I like to believe there is no limitation to creativity", he said.