YouTube to tie-up with Malayalam film industry

American video-sharing website YouTube is joining hands with Malayalam film industry to promote films. According to reports, Satya Raghavan, Head of Entertainment, YouTube India, is in discussion with the major personalities of the industry and the producers.

Raghavan said Malayalam has been included in their ‘Focus Five’ languages. About 18 crore people are using YouTube in a month.

He said as the Internet users are increasing day by day, it opens new opportunities. According to him, the number of Internet users will reach 65 crores in three years.

YouTube is being widely used for promotion of films and videos nowadays. Besides, the number of people uploading short films on YouTube is soaring.

It’s said that actor-producer Vijay Babu has taken the initiative to connect YouTube authorities with Malayalam film industry.