'Oru Cinemakkaran' promotion through 'Cinema vandi'

Vineeth Sreenivasan starrer new film “Oru Cinemakkakaran”will have a novelty in it’s promotion. The makers have adopted the traditional way of promoting films through ‘Cinema vandi.’

They have used jeeps with posters stuck on them to publicise the release of the movie. In Kerala, prior to the advent of visual and electronic media, announcement of the release of films, information about cast and crew, and releasing centres was made using vehicles. In a ‘Cinema vandi,’ a person would announce the release of the film through the loudspeakers attached to the vehicles. There will be posters stuck on the vehicles. It was one of the marketing strategies those days.

Now the team of “Oru Cinemakkakaran”revives the idea to promote the film, which is directed by Leo Thaddeus. The vehicle will go to every theatre that screens the film. Meanwhile, actor-director Sreenivasan took to Facebook to share the information. He wrote: “LJ films is bringing back the traditional way of marketing films. If u see these vehicles in your place, let us know.”

Actress Rejisha Vijayan plays the female lead in the movie.