'Shaadi No 1' actors to appear in Star Plus serial

Mumbai, Oct 27 (IANS) It could be dubbed the biggest multi-starrer of the television season - Fardeen Khan and Ayesha Takia will make guest appearances on Friday's episode of the popular satire "Baa Bahu Aur Baby" aired on Star Plus.

Zayed Khan and Esha Deol will feature on the same show the following night.

Star's head honcho Samir Nair explained: "These film-TV tie-ups are new to our television. But they have proved immensely successful.

"During the release of 'Viruddh', we undertook the Adarsh Jodi contest. Now for 'Shaadi No 1' we have each of the film's star pairs appearing on 'Baa Bahu Aur Baby' one after the other. So it's mutually beneficial for us and the film."

No money exchanges hands for these cameo appearances that stars make in TV soaps.

"Why should it?" reasoned Nair. "Stars and their films get mileage from their brief appearances. The stars don't mind since they are basically playing themselves.

"But I must tell you Mallika Sherawat was very sweet. She actually played a part - that of a rustic Rajasthani woman - on Star One's 'Sarabhai Versus Sarabhai' as part of the promotion for her film 'Bachke Rehna Re Baba'."

More film producers are opting for this unique way of promoting their movies. Rakesh Roshan has already tied up with Star for a series of promotional shows for his forthcoming film "Krrish".

Nair promised: "We've big things lined up during the release of 'Krrish'. Hrithik fans are in for a surprise."

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Shaadi No 1