Syringe gimmick has already worked

The latest to join this club is the invitation for the audio release for Gemini Film Circuit's Kamal Hassan starrer Vasoolraja MBBS today at the University Centenary hall at Chepauk, Chennai. Vasoolraja MBBS says the story of a hospital and doctors and hence the invite is in the form of a first aid box with a huge syringe with Kamal's face pasted on it. When you open the syringe, you find the rolled invitation inside along with band-aid strip, cotton and dressing cloth all with a dettol smell. Earlier

Kamal's Virumaandi too had a novel invite in the form of an FIR (First Information Report) issued against the hero.

According to a spokesperson in Gemini Film Circuit: "This gimmick has already worked, as it has caught the attention of the media and the public". Bharadwaj has scored music for lyrics written by Vairamuthu. The film is directed by Saran.